Every business is a people business. Former AT&T CEO Anne Chow, who led a $35B unit, reveals her foundational beliefs: Leadership is a choice, and culture is your ultimate competitive advantage. Discover her 7 C’s—Character, Courage, Caring, and more—to transform your team, drive performance, and push for greatness today.

Leadership content at soybrandon.com

Why do some teams thrive while others barely survive? The answer isn't talent or resources—it's trust. Discover the 3 pillars of trust-powered leadership that transformed 787 Coffee and can transform your team too.

Stop just managing. Learn to lead. Discover how to build the mindset, skills, and strategic vision of a true leader and turn your business hustle into a lasting empire.

Hello Leaders. Listen up. Everyone wants to talk about the "hustle," the big idea, the viral moment. But let me be real with you—the true secret to business growth isn't a single event. It's a boring, relentless, non-negotiable habit called consistency.

I’ve learned this building my businesses from the ground up, from a coffee farm to a full-blown brand. The difference between a startup that dies and a business that thrives isn't luck; it's the daily, disciplined work of showing up.

If you are serious about scaling your business and building something that lasts, stop chasing shortcuts and start mastering the fundamental.

In the ever-evolving world of coffee, a leader must never stop learning. Follow Brandon as he unpacks his transformative experience at Expo Café CDMX, revealing key insights on innovation, community, and the future of the industry that will shape the path for SoyBrandon.com and its team.

Hello Future Entrepreneurs! The best businesses start with a problem. From Airbnb to Spanx, explore five real case studies of entrepreneurs who turned their struggles into opportunities—and the lessons business students and starting owners can apply today.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Already running a side hustle or building a following on social media? You might be a young entrepreneur without even knowing it. This blog breaks down how your everyday skills are the foundation for a future business—with 8 essential lessons to get you started.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Starting a business can feel overwhelming, but confidence is the key to moving forward. Discover practical ways to overcome self-doubt, strengthen your mindset, and set the foundation for long-term success.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders

Hello Future Entrepreneurs! Every entrepreneur faces tough seasons — but most quit before they see results. In this blog, we break down the top 8 reasons entrepreneurs quit and give struggling entrepreneurs the tools and mindset shifts they need to push forward and reap the rewards of their hard work.

Brandon Ivan Pena beginners guide learn how to build a long lasting business - business leadership authority for new entrepreneurs and startup founders